Mar 2011: Society welcomes progress on advertising clarity

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March 2011

The Society of Homeopaths today welcomes the Advertising Standards Authority’s (ASA) announcement that it is to set up a project to look into the evidence base for the efficacy of homeopathic medicine.

The Society, the UK’s largest regulator of homeopaths, is looking forward to working with the ASA and will be submitting the well established and growing body of research evidence that shows homeopathy to be a safe, clinically-effective and cost-effective option.

Zofia Dymitr, chairwoman of the Society, said: “We are delighted that the ASA have decided to take an evidenced-based look at Homeopathy. For a number of years now it has been difficult to advise our members on issues like wording for adverts because the ASA’s position has been inconsistent. We look forward to working with the ASA to clarify the facts around Homeopathy and, once the ASA has concluded its work, to help our members to share the knowledge of their services with potential consumers in the full confidence of the ASA just like any other business or service provider”.

Notes to editors
Homeopathy
Homeopathy is a system of medicine which is based on treating the individual with highly diluted substances given in mainly tablet form, which triggers the body’s natural system of healing. Based on their experience of their symptoms, a homeopath will match the most appropriate medicine to the patient.

The Society of Homeopaths
Established in 1978, The Society of Homeopaths is the largest body of professional homeopaths in the UK. Our Registered Members (RSHoms) are qualified, registered and fully insured and have agreed to practise in accordance with our Code of Ethics & Practice.

For more information or to set up an interview with Chair of the Board of Directors, Zofia Dymitr, please contact Pamela Stevens at The Society of Homeopaths on 01604 817890 or 07504 927689 or pamela_stevens@homeopathy-soh.org